News Highlights

An article in the New York Times today focused on the importance of online marketing for homebuyers nationwide.  More specifically the article discussed the use of floor plans in online real estate listings as one of the most important aspects to the consumer.  Through a series of interviews with New York-based real estate companies and the global condominium advertising website NewCondosOnline.com, the author dialed down on what homebuyers are really looking for in this new age of endless online data. 

As stated in the article, "Brent Gleeson, the president of NewCondosOnline.com, which markets new condominiums worldwide, estimated that 90 percent of the properties that he was advertising featured a floor plan online. In fact, the most requested items from prospective buyers using the site are prices and floor plans."

New technologies have provided builders the opportunity to have user-friendly websites created for their new developments in which floor plans, virtual tours, and computerized renderings help the homebuyer visualize their new living space.  One of the reasons that floor plans and virtual tours are so important to homebuyers, other than the obvious reasons, is that many condominium buyers now are baby-boomers and empty-nesters downsizing from their larger homes to have access to the amenities of a live, work, and play environment. 

As the largest and most visited new condo advertising website in the country, NewCondosOnline.com provides a centralized resource for condo buyers on a global scale to access the builder's websites and gather information faster than they could before.  Builders and real estate marketing firms across the country have recognized the importance of an effective online marketing campaign, and NewCondosOnline.com is leading this new information revolution in the condo and multifamily industry.

For more information about NewCondosOnline.com please visit the website at www.newcondosonline.com.