News Highlights

A recent real estate trends report has listed technology as one of the top 15 trends that are impacting the real estate industry.  A surge in the use of the Internet as a seemingly endless resource for real estate has changed the way real estate is bought and sold forever.

According to a 2005 study of home buyers and sellers by the National Association of Realtors, 77% of all home buyers use the Internet as an information source.  The trends report predicts that brokers, agents and potential home buyers can expect even more changes along the technology front in the years to come.

 

Now that home buyers are finding a wealth of information at their fingertips, they are gathering a sense of control in their home buying process that was largely absent in the past.  They are spending more time researching on the Internet to determine their needs, likes and dislikes.  Once home buyers contact a real estate agent they tend to move very quickly in the process to finding their home.  Most of the guess work has been diminished, and home buyers can tell agents exactly what they are looking for, if not the exact property they are interested in.

 

Although Internet search engines have been in the mainstream for quite some time, most real estate agents and brokers have not found a way to optimize their web presence.  It is difficult to be found on the first page of major search engines and therefore many Web sites remain undiscovered. 

 

A San Diego based business that is beating the odds is New Condos Online.com.  This Internet based company is an online service that connects the builder of new, pre-construction, or converted condominiums, town homes, or lofts with potential buyers all over the United States.  Through local and national lead generation campaigns, www.newcondosonline.com serves as a lead generation portal that channels potential buyers to the builder's sales representatives.

 

The company was formed to provide condo, town home, and loft developers with a user-friendly forum in which to advertise their new, pre-construction, and conversion projects. In turn, New Condos Online provides the home buyer with a national one-stop resource to find and compare new properties. 

 

Additionally, New Condos Online.com provides the builder with an inexpensive means in which to advertise their developments, gain national/global exposure, and accelerate the sales momentum.

 

The company advertises and generates buyer leads for builders and real estate sales and marketing firms across the country.  NewCondosoNline.com currently promotes hundreds of new projects on their site.  They channel thousands of potential buyers to the sales representatives of these projects every day. 

 

With the number of condos being sold not only in San Diego but across the United States it is no wonder that NewCondosOnline.com has achieved such great success. 

 

Amazingly, in 2005, 50 to 60 percent of the condo conversions that we sold in the state of California were located in San Diego.  NewCondosOnline.com has definitely found their niche within the market.

 

San Diegans are obviously well aware that condos have increased in popularity over the last ten years and are expected to play an increasingly important role in the housing market. With thousands of condominium projects planned for the next few years, New Condos Online realized the need to create a marketplace where home buyers and investors can learn about pre-construction and new condominium opportunities.   

 

Evidence that the Hillcrest condo market is thriving is found on the NewCondosOnline.com Web site, with four projects in the 9210 area and one in 92104.  Users of the website can find Penn Station, The Point, Park Seventh Avenue, and Wabash Gardens which is located in North Park.  For each property, the user can click on links to be directed to the builder's website, as well as gather information about floor plans, pricing, availability, and amenities. 

 

In the past, home buyers would spend hours driving around areas of interest or spend extended time with their real estate agent to get a feel for the properties that are available in their desired areas.  With the use of the Internet, home owners can gain access to the same information in a matter of minutes. 

 

Brandon and Brent took note of the time spent by home buyers and agents to locate the right home.  After earning their master of science degree in real estate at the Burnham-Moores Center for Real Estate at the University of San Diego, the pair was determined to create a single access point where home buyers could find the condo of their dreams. 

 

Since starting their company they have made great efforts to provide a service that is easy for home buyers to use and provides great exposure for new and pre-construction condo and town home  projects.

 

New Condos Online.com is the first lead generation portal of its kind on the Internet today.  Recently, Brent and Brandon formed a partnership with the San Diego Downtown Residential Marketing Alliance to advertise most of the new projects in downtown San Diego and thus promote downtown San Diego living on a national scale.

 

Brandon and Brent anticipate that their approach will be appreciated by those it serves and will continue the trend of making the Internet a dominate force in the real estate industry.  NewCondosOnline.com plans to expand internationally in late 2006.